Esports Resources

Check out everything that's happening with Esports!

Terry Kraft

Chief Esports Strategist

Not only is Terry an integral party of the Esports operations at Emerald, but she also is the Founder and CEO of The Pivotal Group, a consulting firm based right here in Lancaster. This group was founded with a passion to empower individuals and organizations to embrace and ignite their potential. Terry brings that same tenacity and energy to Emerald, as she oversees the strategy to bring the North America Scholastic Esports Federation (NASEF) platform to high schools and community organizations on the east coast.

Throughout her career, Terry has held leadership positions with local and national organizations in both the private and not-for-profit sectors creating impactful mission-based programming and innovative development opportunities. She currently serves on the President’s Leadership Council at Elizabethtown College and is a founding member of the Lancaster County STEM Alliance Advisory Board where she chairs the Community-based Learning Initiative.

James S. Roussel

Esports Program Coordinator

Passionate about providing opportunities for students to collaborate, learn, and grow through Esports, James works to promote the North America Scholastic Esports Federation program (NASEF) on the east coast. His goal with this initiative is to develop services that help connect low-income students and provide them with new, unique opportunities.

He has previously worked for United Way of Lancaster County to facilitate a joint partnership between the Volunteer Income Tax Assistance program (VITA) and Lancaster County’s largest anti-poverty organization, Community Action Partnership.

Brianna Titi

Esports Communications and Public Relations Coordinator

Brianna’s passion for the program and wonderful people skills allow her to effectively promote the Esports program in high schools, middle schools, and community organizations around the east coast. She works closely with NASEF communications and implementation teams to promote the brand and coordinate promotions by serving as the Emerald Foundation's east coast representative.

With a Bachelor’s in Communications and a concentration in Public Relations from Elizabethtown College, Brianna actively implements her communication skills throughout the organization. She is also charged with identifying Esports internship opportunities at the Emerald Foundation and managing participating students.

Chris Frei

Esports Event Coordinator

Chris Frei serves as the Esports Event Coordinator, coordinating and producing Esports events online and offline for students. His innovative and creative mind allow Chris to analyze trends and collect data within the Esports industry to create competitions that are enjoyable for both casual and intense competitors.

Chris is an Indiana University of Pennsylvania Alumni who graduated with a Bachelor’s degree in Communications Media with a minor in Journalism & Public Relations. He’s passionate about the industry and loves seeing students come together at events.

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